CALIBRE
BrandsEditorial

Marketing and Communications Manager, Asia

Date
Sep 28, 2024
Career
Organization
Industry
Location
Type
Website
Social
Aman

The Marketing and Communications Manager, Asia will be responsible for implementing marketing and communications activities to support the successful launch and sales of Aman Residence projects across Asia.

This role will report to the Regional Director of Residences, Asia, working closely to align Asia marketing and communications activity with the global strategic plan for the division. This role will also work with Aman’s global brand and marketing teams to ensure alignment with the overarching brand identity and activities.

RESPONSIBILITIES

  • Work alongside the Residences sales team to develop marketing and communications plans for each project, with trackable goals and targets.
  • Lead on executing activities within the agreed strategic plans for each project.
  • Develop Asia project-specific marketing requirements during all phases of the project development, from brochures and hoardings to wayfinding and collateral to support sales initiatives, as needed.
  • Act as the voice for marketing and communications in all relevant Asia Residence project meetings with internal and external stakeholders to ensure all required activities are on track.
  • Act as the conduit between the Residences team and the Brand and Hotel Marketing Teams to ensure all Asia project updates are shared, as well as key deadlines, timelines and milestones.
  • Act as brand champion for Aman Residences, giving strategic and creative consideration to all available owned channels, utilising these to maximise awareness of all relevant projects.
  • Lead on briefing respective marketing specialists, e.g. CRM, performance marketing, social media, brand, etc., on required content and campaigns.
  • Work closely with external PR agencies to drive relevant media coverage of Asia Aman Residence projects.
  • Respond directly to relevant media enquiries surrounding Asia Aman Residence projects.
  • Assist with planning of existing and pipeline development projects for business development and client/developer presentation.
  • Contribute to global and project-specific monthly reports tracking previous and forthcoming activity.

QUALIFICATIONS

  • Fluency in English (verbal and written), with additional language preferred
  • Higher education and a minimum of 6-8 years of related experience
  • Proven experience in a similar role with a deep understanding of the ultra-luxury sector
  • Experience working within real estate beneficial, but not essential
  • Strong organisational and time management skills
  • Self-starter, able to work autonomously once on-boarded in a fast-paced environment
  • Proven experience of working under pressure managing multiple projects
  • Ability to develop and maintain positive relationships with senior stakeholders, both external and internal
  • Excellent communication skills, both written and verbal
  • Positive and engaging personality
  • Very high attention to detail
  • Proficiencies in PowerPoint, InDesign, and Excel

Find more opportunities at Aman here.

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