Marketing Manager

We are kapok.

We are a leading independent lifestyle and fashion retailer, established in Hong Kong since 2006. We are now operating 12 stores under the following names … and keep expanding!

• kapok
• ONS kapok
• Maison Kitsuné

The kapok shopping experience is unique because it is friendly and convivial, yet always ahead and mysterious. Our belief is to bring beautiful things to livings.

This position will lead the development and implementation of marketing strategies, campaigns and programs across channels to drive branding, brand desirability, customer engagement and revenue growth.

Key responsibilities

• Develop and implement integrated marketing strategies, plans, and campaigns - working closely with the digital team on social, email, content and other channels.
• Manage marketing budget allocating resources to maximize ROI
• Collaborate with & bridge across other functional teams eg Sales, buying, Creative etc to align marketing efforts with business goals.
• Analyse business trends, customer behaviour through CRM tools, and campaign performance data to align with business decision needs.
• Drive and develop marketing content together with the creative team for email, social media , advertising and other communication purposes.
• Monitor and measure up success of marketing initiative and campaigns, identifying areas of improvement and making it happen.
• Staying relevant and current at all times with trends, technologies, and best practices to ensure company’s efforts remain competitive and effective.

Qualifications

• Bachelor’s degree in marketing and communications or a related field
• 5+ years of leadership role in marketing.
• Proven track record of developing and executing successful integrated marketing campaigns & events
• Excellent communication, interpersonal and presentation skills.
• Proficiency in marketing tools and technologies (eg CRM, analytics, content management systems)
• Having hands on experience with CRM optimization a plus.
• Creative problem solving skills and a passion for always doing better.
• A true team player and able to work independently.

Website: ka-pok.com

Facebook: kapokhk

Instagram: kapok

We offer for Full time's

• Public holiday (Bank holidays)
• Annual leave (15-20 days)
• Double pay
• Discretionary year-end bonus
• Medical insurance
• Dental benefits
• Staff purchase discount
• MPF

All information received will be kept in strict confidence and only for employment-related purpose.

Find more opportunities on our kapok page.

You're welcome to mention that you learned about this role through CALIBRE.