Influencer Account Executive, Beauty | PURPLE — New York City, New York

Department: Beauty Location: PURPLE New York Compensation: $50,000 - $60,000 / year

Description Purple is looking for a Digital Influencer Account Executive to join our vibrant Beauty team. The ideal individual will have some experience in a similar influencer and digital role, ideally in the beauty sector, has the ability to constantly evolve as we grow, and possesses superior account and time management skills while collaborating with multiple senior team leaders. This is an exciting opportunity that promises to offer challenges and professional development in an environment where drive, an upbeat spirit, and a commitment to exceed expectations will be essential to thrive within this organization.

Key Responsibilities

Cultivating organic relationships with influencers
Negotiating paid contracts with defined deliverables
Knowledge of the ever-changing influencer landscape across different sectors
Overarching knowledge of various social media platforms inclusive of Instagram, Facebook, and TikTok
Assisting in proactively monitoring all media, print, digital, and social channels for brand coverage and competitor activity, scanning relevant articles for distribution around the team
Compiling monthly and weekly reports for all clients accurately and effectively
Analyzing outcomes and creating reports summarizing results
Identifying and tracking emerging trends, initiatives, and vendors in the digital space, and developing relevant client applications
Understanding media landscape across digital, print, and broadcast
Facilitating the smooth running of the day-to-day function of each account team providing support as requested and required
Day-to-day support on mailings, bookings, social media promotions, partnerships, blogger and influencer outreach initiatives
Pulling together press releases accurately and in a timely manner
Managing product mailing from concept to execution of mass mail outs
Day-to-day client contact and managing client updates
Attending and participating in client meetings
Ensuring minutes are taken during client meetings and sent around the team in a timely manner
Maintaining and establishing industry contacts with digital influencers and bloggers
Organizing and supporting event logistics for media and influencers
Compiling media lists for events and managing guest lists
Drafting and circulating post-event press releases
Being a brand champion for your clients and building strong relationships with them
Developing PR strategic understanding by suggesting and attending external events/exhibitions to help gain more knowledge of industry/clients/competitors and bringing key learnings back
Involvement in creative brainstorms across clients and generating publicity strategies to enhance PR campaigns, going beyond the role of the press office

Skills, Knowledge and Expertise

2-3 years of relevant working experience
Beauty PR experience is preferred
Superior knowledge of luxury consumer industry
Ability to manage multiple accounts simultaneously
Excellent written and verbal skills
Understanding of the digital world and ability to exhibit creative thinking
You are a team player who is hardworking and dedicated

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