Senior Account Executive, Fashion

Application Deadline: 31 July 2025 Department Fashion Location PURPLE New York Compensation $60,000 - $70,000 / year

Description Purple is actively seeking a bright and enthusiastic Senior Account Executive to join its Fashion division in the agency’s New York office, working across our high-profile Fashion clients.

The Senior Account Executive will play an essential role in supporting the development and execution of integrated communication campaigns for Luxury Fashion clients, generating maximum brand exposure through implementing communication strategies, including traditional and new media and brand partnerships.

The right candidate must have a genuine passion for managing ongoing communications on behalf of high-profile fashion clients, using initiative in order to achieve exceptional results. Impeccable client liaison skills, written communication skills, creativity, organization skills, and an established understanding of PR, branding, and marketing are essential.

Key Responsibilities

• Day-to-day client contact and management of client updates.
• Facilitate the smooth running of the day-to-day function of each account team, providing support as requested and required.
• Support line managers with PR campaigns for diverse clients from conception to completion.
• Manage and coordinate Fashion samples.
• Complete coverage reports accurately and effectively.
• Brainstorm creative ideas and generate publicity strategies to enhance PR campaigns, going beyond the role of the press office.
• Maintain regular day-to-day contact and close relationships with key press.
• Act as a brand champion for your clients and build strong relationships with them.
• Analyze coverage across online, offline, and blogs, leveraging added value from all PR activity.
• Conduct research on both brands, products, and industry to support the development of client plans and new business proposals.
• Manage the intern to help provide additional support to the team.

Skills, Knowledge, and Expertise

• 3-4 years of relevant proven experience, full-time or internship, at a mid-sized PR agency within a luxury Fashion environment.
• Familiarity with the organization of press reports and press clips.
• Demonstrate a solid understanding of and ongoing interest in media relations and strategy.
• Ability to identify communication opportunities through a proactive approach.
• Ability to work in a fast-paced environment, meeting tight deadlines, with excellent prioritizing and time management skills.

View additional career opportunities on the PURPLE PR page. Please cite Calibre Careers as your referral source.