Senior Account Manager, Fashion

PURPLE is looking for an experienced Senior Account Manager for its Fashion division to join the agency. The Senior Account Manager will play an essential role in the development and execution of: generating maximum brand exposure through creative product placement, profile features and launches. The Senior Account Manager must have a genuine passion for developing brands, using true initiative in order to achieve exceptional results. Impeccable client liaison skills and an established network of key contacts (brands and press) are essential.

The Senior Account Manager’s responsibilities would include increasing awareness for all brands assigned to them. In this role the Senior Account Manager will promote the different clients in all activities, campaigns, special projects, shows, presentations and events to the media and to develop and maintain relationships with key journalists and media within your assigned and designated market, acting as an ambassador for Purple.

Responsibilities

• Media networking and liaising across relevant beats; Maintaining strong relationships with media through regular one-to-one appointments and meetings
• Executing media relations plans for clients including developing outreach plans, message development, management of events, coordination of media familiarisation trips, effective pitching, training of spokespersons and pitching local, regional and national storiesCompetitive media research and analysis
• Participating in the creation of communications plansNavigating partnership and collaboration opportunitiesSpearheading and supporting with event logistics and productionDeveloping weekly and monthly media reports for clients
• Support AD’s on communication with all clients, building rapport and credibility based on trust and expert counsel
• Overseeing the management of all product-related media requests – from email inquiry through prospective media coverage – through sample product distribution and tracking and follow upTaking inventory of and being responsible for client product inventory
• General media monitoring across clients and all competitors
• Consistently producing high quality internal and external communications content
• Oversight and compilation of weekly client agendasProactively pitch story ideas to achieve maximum editorial placement across your brands
• Manage and motivate junior members of the team to ensure day to day operations run smoothly and PR results are delivered; while supporting them in their growth to the next level.
• Equally support AD’s and senior members of the team to ensure maximum support across all levels.
• Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity
• Have strong connections with leading and emerging editorial talents in the US;
• Managing the Junior Account Executive/Account Executive to help reach personal and team targets
• Contribute to agency new business efforts; both creating proposals and participating in relevant pitches
• Skills and Experience
• Proven experience operating within the fashion industry
• Proven commercial experience with working in a fast-paced environment
• Management experience is highly desirableProven track record of creating a positive impact on business through implementation of a PR strategy
• Discreet, professional and well spoken, with excellent communication skills
• Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative
• Pro-active and able to show initiative/ideas to constantly promote the Purple offering
• Creative and strategic thinker
• Strong established fashion press contactsInternational press contacts are also desirableStrong experience of event management
• Strong presentation & superb writing skills

Able to identify communication opportunities across multiple media platformsStrong MS Word skills; working knowledge of PowerPoint and Excel

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees; as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Find more opportunities on our PURPLE PR page.

You're welcome to mention that you learned about this role through CALIBRE.