Do You Really Have Taste Or Are You Just Following the Algo?

Taste is one of the most powerful tools a creative can have—but it’s often misunderstood. In today’s world, where algorithms constantly push trends and viral content, it’s easy to confuse momentary likes with genuine judgment. How can you tell the difference?

Sometimes You Don’t Actually Like It

You might think you like something, but often it’s just repetition. Seeing it multiple times—or watching everyone else engage with it—tricks your brain into familiarity. Real taste goes beyond comfort and the first thing that feels easy.

The Internet Rewards Agreement

Feeds are designed to confirm, not challenge. They train you to react quickly and fit in. Creative work, however, rewards judgment, the ability to notice subtle choices, and the skill to evaluate what truly works versus what’s simply popular.

Instant Reactions Aren’t Always Taste

If you forget it fast or can’t explain why it works, it isn’t taste. It’s just a passing trend. Likes that come and go quickly aren’t real taste. True judgment leaves a mark and lasts beyond the moment.

Taste Grows with Distance

Real judgment develops when you step back. You notice decisions, trade-offs, and constraints. Taste thrives without applause and often contradicts what’s popular. The more context and perspective you hold, the sharper your judgment becomes.

At Work, Trends Matter But Are Not Everything

Trends give context and visibility, but career success comes from judgment, not popularity. The best approach is to notice trends, but focus on what serves the project and adds value to your work. Awareness is useful, but smart choices are what drive results.

Careers Reward Decisions That Last

Trends fade, but smart choices build over time. Developing taste isn’t just about aesthetics—it’s a strategic skill. The better your judgment, the more opportunities, trust, and credibility you earn in your career.

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