The Question That Shows Your Unique Selling Point

The question 'Why should we hire you?' is a common interview tactic. Employers use it to gauge your self-awareness, fit with the company, problem-solving skills, and motivation. To answer effectively, emphasize your relevant skills and experiences, and explain how they can benefit the organization. Remember, real-life situations may vary, so consider this as a guideline.

STUDY THE JOB DESCRIPTION Pay close attention to the job description, requirements, and key sections like experience and education. Identify the skills, experiences, and qualities the employer is seeking and highlight how you align with them. Explain how your specific skills can contribute to solving the company’s problems.

RESEARCH THE COMPANY Spend time studying the company’s mission, goals, and recent announcements. Use this information to demonstrate your connection to their values and how you can help them achieve their business goals. For example, if customer service is a priority for the company, explain how you can contribute to delivering excellent customer service or increasing customer satisfaction.

CONNECT YOUR BACKGROUND Show how your experience, skills, and attributes make you the best fit for the job and the company. Address each requirement listed in the job posting and highlight any additional qualities that make you stand out as a great fit.

ADD NUMBERS Whenever possible, provide numerical results to support your achievements. Quantifying your accomplishments gives hiring managers a clearer picture of your contributions and the impact you can make. For instance, if you streamlined expense accounts in a previous role, mention how it reduced time-to-reimbursement by a specific percentage.

HIGHLIGHT WHAT MAKES YOU UNIQUE Identify any unique qualities or experiences that differentiate you from other candidates. If you have previous professional or volunteer positions that provide a valuable perspective for the job you’re applying for, emphasize how they make you stand out.