The Creative Talent Outlook 2026
Date
We asked. You answered.
The next generation of creative talent is more global, more educated, and more skilled than ever — but entering one of the hardest job markets in recent years.
From 537 creatives across 20+ countries, a pattern emerged:
- Hybrid work isn’t a perk — it’s the baseline (60%).
- Generative AI isn’t “new tech” — it’s creative infrastructure (75%).
- And talent is making career decisions based on values, balance, and impact, not vibes.
These findings show a workforce that’s evolving faster than many organizations are prepared for — and a widening gap between what talent needs and what employers offer.
The Creative Talent Outlook 2026 unpacks the shifts shaping creative work next year and what employers must do to keep up.
DOWNLOAD the full Creative Talent Outlook 2026 to see the data, the charts, and the four shifts redefining the future of creative work.
