TELFAR Launches Live Casting Show as an Open Challenge to the Concept of Modeling

TELFAR celebrates its 20th anniversary with "New Models," a live casting show premiering on June 18 at 8 PM ET on TELFAR TV. This one-hour event empowers viewers to vote on contestants who will walk in the Juneteenth runway show, challenging traditional modeling norms.

Designed as an interactive experience, "New Models" combines casting, game show elements, and media experimentation, encouraging radical self-expression and community engagement. The show is rooted in TELFAR's ethos of accessibility, allowing real-time audience participation through voting and reactions.

By promoting an open dialogue about visibility and representation, TELFAR shifts the power dynamics in modeling, enabling the audience to influence decisions directly. This initiative aligns with the brand's commitment to agency and participation, marking a significant step in redefining the modeling landscape.

Screenshot courtesy of TELFAR

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