The Creative Industries' Biggest Moves in October 2025
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October saw a number of major leadership changes across the fashion and beauty industries. From new CEO appointments to creative directors returning to iconic houses, these shifts highlight the ongoing evolution of both legacy brands and emerging labels.
Armani Appoints New CEO Armani has named a new CEO, Giuseppe Marsocci, following the passing of Giorgio Armani. Marsocci will take on the role of guiding the brand through its next phase of growth and strategy.
Maria Grazia Chiuri Returns to Fendi Maria Grazia Chiuri, previously at Dior, is returning to Fendi as Chief Creative Officer. Her appointment marks a homecoming and brings renewed creative leadership to the Italian fashion house.
Kim Jones Leads BOSIDENG's New Sub-Brand, AREAL Designer Kim Jones, formerly of Louis Vuitton, Dior, and Fendi, has been appointed to lead BOSIDENG’s new luxury sub-label, AREAL. The brand aims to combine performance outerwear with urban fashion, targeting global markets.
ALLSAINTS Appoints Aaron Esh as Chief Creative Officer ALLSAINTS has named Aaron Esh as Chief Creative Officer, overseeing creative direction across menswear, womenswear, campaigns, and digital initiatives.
Frame Names Silvia Merati CEO Silvia Merati joins Frame as Chief Executive Officer. She previously led operations in the Americas for Golden Goose and will now focus on Frame’s international growth.
Loewe Welcomes Thierry Conrad Reutenauer Thierry Conrad Reutenauer has been appointed Global Communications Director at Loewe. He joins the brand from previous communications roles at other luxury houses.
Other Notable Moves
- Vestiaire Collective: Max Bittner exits as CEO; Bernard Osta, former CFO, takes over.
- Dunhill: Matthew Ives named CEO, succeeding interim chief Andrew Holmes.
- Memo Paris: Marc-André Heller to become CEO in 2026, succeeding co-founder John Molloy.
- Hydrafacial / The Beauty Health Company: Pedro Malha appointed CEO; Marla Beck steps down to advisory role.
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