Best Times To Post On Instagram In 2025
Date
Research indicates that the best times to post on Instagram depend on your audience. Shopify's consolidated research, along with insights from Hootsuite, Later, Sprout Social, Social Pilot, Influencer Marketing Hub, and Buffer, has identified the ideal posting times for 2025. It's key to prioritize your audience's habits over general trends.
General Recommendations (All Local Times)
Monday 11 a.m. - 12 p.m.
Tuesday 7 a.m. - 10 a.m.
Wednesday 11 a.m.
Thursday 7 a.m.; 11 a.m. - 12 p.m.; 2 p.m.
Friday 4 p.m.
Saturday 7 a.m.; 3 p.m.
Sunday 7 p.m.
Additional Insights
Weekday Mornings (6 a.m. - 7 a.m.) High engagement noted by three out of six sources.
Monday & Thursday Commonly effective 11 a.m. - 12 p.m. posting.
Tuesday Strong engagement, especially 7 a.m. - 10 a.m.
Wednesday 11 a.m. consistently noted as effective by four sources.
Friday Afternoon Peak time around 4 p.m.
Saturday Morning Best starting at 7 a.m.
Sunday Evening Noteworthy at 7 p.m., but overall not a strong posting day.
Consider Your Audience
When scheduling posts, consider Your target audience's habits (wake-up times, lunch breaks). The type of content you publish. Historical data from your Instagram account.
For example A juice brand should post in the morning to catch users waking up. A software brand might find mornings less effective, as their audience may be off on weekends.
Best Overall Posting Times
Early mornings High chances of visibility when users first open Instagram. Lunchtime Effective for B2B brands. Evening Good for general engagement as users relax after work.
When Not to Post
Sundays and late nights are generally the least effective times. Tailor your strategy based on your specific audience and industry.
Industry-Specific Best Times
Travel & Tourism Weekdays: 10 a.m. - 12 p.m.; 7 p.m. - 9 p.m. Weekends: 9 a.m. - 11 a.m.; 4 p.m. - 6 p.m.
Fashion Weekdays: 12 p.m. - 2 p.m.; 7 p.m. - 9 p.m. Weekends: 11 a.m. - 1 p.m.; 4 p.m. - 6 p.m.
Fitness & Wellness Weekdays: 6 a.m. - 8 a.m.; 6 p.m. - 10 p.m. Weekends: 8 a.m. - 10 a.m.; 4 p.m. - 6 p.m.
Food & Beverage Weekdays: 12 p.m. - 2 p.m. Weekends: 5 p.m. - 7 p.m.
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