CRM Manager (F/M/D) | Aeyde — Berlin, Germany

We are looking for a CRM Manager to develop and execute Aeyde’s CRM and E-Mail strategy, with the goal of fostering customer loyalty, increasing customer lifetime value, and driving retention across all direct-to-consumer touchpoints. In this role, you will own our email marketing channel, establish new messaging channels, and implement personalized, data-driven initiatives that enhance the customer experience and strengthen long-term relationships.

Develop and implement a comprehensive CRM strategy to increase customer loyalty, retention, and lifetime value.
Own and grow the Email Marketing channel, setting clear objectives and evolving platform requirements.
Manage end-to-end newsletter operations in Klaviyo, including creation, testing, scheduling, and performance tracking.
Collaborate with the Creative team to brief content needs and ensure email campaigns align with brand and platform best practices.
Drive growth initiatives, such as automated flows, personalization, dynamic content, and targeted campaigns.
Build and optimize customer segmentation strategies to deliver tailored experiences for different audiences.
Conceptualize and launch messenger marketing channels (e.g., SMS, WhatsApp) to expand customer engagement touchpoints.
Design and execute referral and word-of-mouth marketing programs to drive organic growth.
Partner with the Customer Service team to streamline one-to-one communications and create VIP treatment programs for top-tier customers.
Evaluate and implement incentive strategies for customer acquisition and retention while protecting brand positioning.
Monitor, analyze, and report on CRM and email performance, identifying actionable insights and improvement opportunities.
Stay ahead of industry trends, platform updates, and new technologies to continually evolve Aeyde’s CRM strategy.

What you will bring

4+ years of experience in Email Marketing and CRM.
Strong expertise in B2C ecommerce, ideally in fashion or luxury sectors.
Hands-on experience with messenger marketing (SMS, WhatsApp, or similar).
Deep knowledge of email marketing platforms, ideally Klaviyo.
Proven track record of driving retention and CLV growth through CRM and email initiatives.
Strong customer-centric mindset with a passion for delivering personalized, high-quality experiences.
Understanding of RFM or similar segmentation frameworks.
Excellent communication and stakeholder management skills to collaborate cross-functionally.
Analytical mindset with proficiency in Excel/Google Sheets, GA4, Looker, or similar tools.
Excellent written and spoken English communication skills.

What we offer

A bright and spacious design office in the heart of Berlin embodying our brand values and focusing on employee well-being.
A unique chance to shape our company’s future and build a global brand, all within a motivating, international work environment with employees of 14+ nationalities.
A high level of responsibility, creative freedom, and the opportunity to bring your originality, ideas, and independence to life.
Once-per-season gift voucher, to be used on Aeyde footwear and accessories.
Subsidized Urban Sports Club membership, Berlin Public Transport pass or German lessons for international employees.
30 days of holidays.
Flexible hybrid working model subject to team specifications.
Regular team events include our Christmas and Summer Party as well as extraordinary monthly team lunches.
Relocation assistance available including visa support.

About us Aeyde is a Berlin-based footwear and accessories house founded in 2015. Our mission is to challenge preconceived notions of luxury and the fashion industry by focusing on transparent pricing, sustainable sourcing, slow consumption, and minimal design. We started as a digital-first, D2C brand and continue to apply this mindset today. As we strive to be at the forefront of fashion innovation we are looking for people that can help us shape the future. Working at Aeyde, you will become an integral part of an international fashion start-up with many opportunities for personal development and the chance to shape a fast-growing brand on an international level.

View additional career opportunities on the Aeyde page. Please cite Calibre Careers as your referral source.