Director of Digital | Aman — London, United Kingdom

Join our dynamic corporate team and become part of Aman Group. With offices strategically located around the world (Zug, London, Dubai, Singapore, Bangkok, Miami and New York), our corporate colleagues are at the forefront of driving innovation and excellence for our ultra-luxury brand.

Position Summary The Director of Digital Marketing leads Aman’s global digital marketing strategy, overseeing all paid, and social channels to drive awareness, engagement, and conversion across digital touchpoints.

Responsible for global digital performance, this role manages Aman’s digital ecosystem — including perforamnce marketing, social media, and emerging digital platforms. The Director collaborates across Brand, Content, and E-Commerce to deliver integrated digital campaigns, enhance audience engagement, and ensure Aman’s digital footprint evolves in line with guest expectations and business growth.

Key Responsibilities

Digital Strategy & Channel Leadership

Define and execute Aman’s global digital marketing strategy across paid, owned, and social channels, ensuring alignment with brand and commercial priorities
Oversee budget management, strategic planning and calendar management for paid campaigns, content amplification, and audience development
Lead global governance for digital channel standards, ensuring visual, tonal, and experiential consistency
Identify new digital platforms, partnerships, and innovations to extend Aman’s reach and engagement

Campaign Development & Content Integration

Partner with Brand and Creative teams to develop digital-first storytelling and content distribution plans across performance marketing channels
Oversee implementation of global digital activations and brand campaigns, balancing awareness and conversion goals in line with budget
Collaborate with regional teams to localize content and adapt digital strategies for key markets across paid channels

Performance, Analytics & Optimization

Oversee measurement and reporting of digital KPIs including traffic, engagement, conversion, and ROI that perforamnce intiatives have driven
Oversee the global performance marketing budget, guiding allocation, pacing, and investment decisions to ensure efficient spend, measurable ROI, and alignment with Aman’s commercial priorities
Translate performance insights into actionable recommendations for content, channel, and audience strategies
Govern Aman’s digital analytics tools, ensuring accurate tracking, data integrity, and compliance with privacy standards
Benchmark Aman’s digital marketing performance against competitive luxury brands and best-in-class digital experiences

Team Leadership & Cross-Functional Collaboration

Lead and mentor Aman’s Digital Marketing and Social Media teams, setting direction, priorities, and quality benchmarks
Partner with E-Commerce, CX, and Brand functions to ensure digital marketing supports broader marketing and commercial objectives
Manage agency and vendor relationships to deliver digital excellence across all campaigns and platform.
Drive continuous improvement, innovation, and capability-building across Aman’s global digital marketing function

Qualifications

12–15 years of experience in digital marketing, content, or channel management within luxury hospitality, lifestyle, or retail sectors
Proven success leading global digital marketing strategies across owned, paid, and earned media
Expertise in digital storytelling, audience growth, CRM, and data-driven optimization
Strong understanding of digital analytics, campaign measurement, and martech ecosystems
Experience collaborating with creative, content, and e-commerce teams to deliver integrated digital experiences
Exceptional leadership, communication, and presentation skills, with fluency in luxury brand storytelling
Bachelor’s or Master’s degree in Marketing, Communications, or related field