Director of Sales and Marketing - Aman Nai Lert Bangkok | Aman

Location Overview Join our team in Aman Nai Lert. Amid the skyscrapers of central Bangkok, Thailand’s first urban Aman hotel and residences will rise from the verdant sanctuary that is Nai Lert Park. Here, history and nature will come together to tell a new Aman story, one entwined with the exceptional legacy of Thailand’s revered Nai Lert family.

Scope of Work This role is an integral part of the Aman Nai Lert Bangkok Executive team and is responsible for the creation, development and implementation of the Sales and marketing strategy for the resort. The role oversees all disciplines of Sales & Marketing, A key component will be the maximization of financial performance and achievement of the agreed budget across all revenue generating areas, Room, F&B, Spa and activities for the resort.

Responsibilities and Duties

Management of the Sales & Marketing Function

Create the overarching sales and marketing strategy for the resort for all revenue generating departments, Rooms, Spa, F&B
Develop and implement the Sales & Marketing plan for all above areas
Prepare the Sales & marketing budget and rooms revenue for the property
Develop the Sales & Marketing strategy for the Wellness Spa concept and implement this with the regional and global sales teams
Set annual goals for the Thai sales manager based in Bangkok
Participate in tradeshows, conventions and promotional events within the hotel and trade related organizations as relevant to the hotel
Ensure effective relationship management of new and existing accounts
Development and promotion of Spa strategy for internal and external guests
Prospect and development of group business (events, wedding and MICE)
Organization of familiarization trips and site inspections
Qualify incoming inquiries from key accounts and following up on leads for strong conversion rates
Develop and strengthen our DMC relationships to ensure increased market share from competitive set
Food and Beverage marketing/initiatives and partnerships with local market to drive external guest engagement
Establish and maintain excellent relationships with counterparts at competitor Hotel Sales & Marketing teams that can provide referral business, including Concierge teams.

Reporting

Tracking of account productivity and preparation of weekly reports
Respond to Corporate office’s projects and requested reports in due course

Goals and Quality Standards

Exceed personal goals as well as department budget on a yearly basis
Monitor and exceed set Key Performance Indicators
Maintain and continuously improve product and service quality standards by conducting ongoing evaluations

Budgeting and Property Plan

Prepare monthly forecasts, departmental budget, and function space yield maximization
Responsible for developing the annual business and marketing plan for the hotel
Conduct regular competitive pricing and product offering surveys

Qualifications

Must have 5+ years’ experience in a similar role within a luxury hospitality environment
Fluency in English (Additional languages preferred)
University Degree or equivalent required
Progressive career path and acknowledged track record within Sales & Marketing in the luxury hospitality field
Strategic Sales & Marketing expert whose career has had a strong focus in this discipline
Ability to work with multi culture environment with an engaging personality, should be hands-on, yet strategic and can conduct business at the highest level with senior executives and local dignitaries
First class presentation and communication skills with a balanced sensitivity to cultural issues
Demonstrated leadership and organizational skills
Adaptable & flexible with the capacity to set high goals and standards for an integrated collaborative approach between departments
Bottom-line oriented with emphasis on quality guest-service and team building

View additional career opportunities on the Aman page. Please cite Calibre Careers as your referral source.