Marketing Executive
Job Description
POSITION OVERVIEW
Under the Regional Marketing & Communication Manager, the Marketing Executive supports all Marcomm activities such as PR, Digital Marketing, promotions and production of collaterals for Amanbagh, Aman-i-Khas, Amanwella, Amangalla, and Amankora properties in India, Sri Lanka and Bhutan. To increase the awareness of Aman India, Sri Lanka and Bhutan worldwide, to build the position of the brand among the local market as the best in luxury hospitality, and act as a storyteller for Aman globally.
RESPONSIBILITIES
Public Relations
- Coordinate media visits
- Collaborate with agencies and partners
- Maintain and update database of media and KOLs
- Support the Regional Manager in handling media inquiries and distributing press releases
- Media clipping and reporting
Marketing tools
- Use MS Office/Photoshop/InDesign to create collaterals such as flyers, brochures, factsheets, etc. under the supervision of Marketing Manager
Promotions
- Collect information from F&B, Spa and Accommodation for Aman India, Sri Lanka and Bhutan for promotions
Digital Marketing
- Assist the Marketing Manager in planning digital marketing campaigns
- Build and maintain presence across social media channels – drafting content for posts, engaging with customers, responding to queries
- Ensure the brand website and trade portal are updated – coordinate with the digital team to edit the information as and when required
Administration
- Issuing and handling CDR and Entertainment for press visits
- Issuing and handling PO/PR and Invoices
- Office administrative work/documentation
Others
- Assist in planning and arrangement of brand shoots
- Maintain the hotel’s image and video libraries, and ensure online content is up to date
- Upload property promotions and offers on trade marketing portals and consortia
- Review and proofread the hotel’s printed material including day-to-day menus, collaterals, etc. and ensure it is standardised as per brand-approved guidelines
- Support events with third parties
- Attend weekly S&M meetings and record meeting minutes QUALIFICATIONS
- Languages: Verbal and written proficiency in English
- Qualifications/Training: Degree/Diploma in any discipline
- Work Experience: Minimum 2-3 years of marketing background in an international luxury hotel
- Familiarity with social media and web analytics
- Proficient in MS Office
- Others: Basic computer knowledge, Communicative and adaptable, A people-person, Able to work during hours and days as required
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