Residential Marketing Manager - South Korea | Aman — Seoul, South Korea

Join our dynamic corporate team and become part of Aman Group. With offices strategically located around the world (Zug, London, Dubai, Singapore, Bangkok, Miami and New York), our corporate colleagues are at the forefront of driving innovation and excellence for our ultra-luxury brand.

We are seeking a Residential Marketing Manager – South Korea, to lead our marketing presence in this strategically important market. Acting as Aman’s local brand custodian, you will translate global strategy into powerful, culturally resonant Korean-market campaigns, elevate brand awareness, and support residential sales through high-touch storytelling and precise execution. This role is ideal for a hands-on marketer who blends strategic insight with impeccable delivery.

Responsibilities

Serve as the market expert for South Korea, delivering insights on luxury consumer trends, competitors, and cultural nuances.
Localise and execute regional marketing strategies to ensure all initiatives resonate with Korean audiences.
Lead integrated marketing campaigns across digital, print, media partnerships and experiential channels to support sales objectives.
Oversee content and messaging for the Korean market, ensuring cultural relevance while upholding Aman’s global brand standards.
Manage digital channels including website content, SEO/SEM, CRM communications, and performance reporting.
Work closely with the residences sales teams to align marketing activity with lead-generation and conversion goals.
Develop high-impact partnerships with media, institutions, and luxury ecosystem stakeholders that reflect the Aman philosophy.
Plan and execute high-touch client events, private previews, and experiential activations in collaboration with regional teams.
Coordinate with agencies and vendors to ensure all events and campaigns meet Aman’s standards of discretion, sophistication, and design excellence.
Act as a local brand ambassador, ensuring all client touchpoints reflect the Aman ethos while supporting PR and media opportunities when needed.

Requirements

Fluency in Korean and English (written and spoken); additional Asian languages are an advantage.
Bachelor’s degree in marketing, Communications, Business, or a related field.
Minimum 6 years’ experience in ultra-luxury marketing, real estate, or hospitality with exposure to HNW/UHNW audiences.
Strong network within the Korean luxury ecosystem, including media, influencers, partners, and cultural tastemakers.
Demonstrated ability to localise global brand strategies for maximum market impact.
Excellent organisational and project management skills, with experience coordinating multiple stakeholders.
Creative and strategic thinker with strong aesthetic judgment and attention to detail.
Ability to perform under pressure and meet tight deadlines while maintaining high standards.
Self-motivated, collaborative, and comfortable working in a fast-paced, global environment with minimal supervision.
Passion for luxury real estate and alignment with Aman’s philosophy of discretion, excellence, and refined service.

About the Benefits Aman Group offers competitive benefits including exciting international career growth in a company that is expanding rapidly.

If you are ready to take on the challenge of shaping the future of this unique property and creating unforgettable guest experiences, we invite you to apply to join our team

View additional career opportunities on the Aman page. Please cite Calibre Careers as your referral source.