Sr. Marketing Associate, Paid Media | Brilliant Earth — Remote, United States

We are seeking a talented and results-driven Sr. Marketing Associate that is skilled in developing and executing paid media display and programmatic strategies that drive efficiency, incrementality, and profitable long-term customer and business outcomes. This will be a hands-on role responsible for leading and optimizing display advertising and upper funnel brand media, and consequently will be expected to bring a deep understanding and demonstrated experience across programmatic display, video/CTV, audio/OOH and native channels. This person is responsible for managing the paid media budget and growing prospecting and retargeting media mix with the chance to help shape the digital future of the Brilliant Earth brand.

Responsibilities

Campaign Strategy & Execution: Develop, implement, and optimize comprehensive display advertising campaigns across multiple platforms, including Google Display Network, DPA advertisers, and DSPs.
Audience Targeting: Conduct thorough audience research and segmentation to ensure targeted reach and messaging, utilizing tools like customer personas and behavioral data to drive engagement.
Creative Feedback & Development: Collaborate with creative teams to design compelling ad creatives, including banners, rich media, and video ads, ensuring alignment with brand guidelines and campaign goals.
Performance Analysis: Analyze campaign performance data to provide actionable insights and recommendations for continuous improvement. Monitor key metrics such as CTR, CPC, ROI, and conversion rates.
A/B Testing & Optimization: Implement A/B testing for ad creatives, targeting strategies, and landing pages to identify the most effective approaches and maximize campaign performance.
Budget Management: Manage budgets effectively, ensuring optimal allocation and spending efficiency across campaigns, and make data-informed decisions to reallocate funds as necessary.
Cross-Functional Partnerships: Partner closely with cross-functional teams including Analytics, Creative, Site Marketing and Product Development to execute full-funnel campaigns in support of awareness, consideration, and purchase KPIs
Industry Trends: Stay up-to-date with industry trends, emerging technologies, and best practices in display and programmatic advertising, sharing insights with the team to inform future strategies.
Cross-channel management: Programmatic display, video/CTV/OLV, audio/OOH, print and native channels.

What We’re Looking For:

A Data-Driven Approach. When it comes to complex business needs, you always start with the data. You have a knack for analyzing data sets to create a strategic action plan.
An Eye for Innovation. You’re a creative thinker who brings new ideas to the table.
A Mind for Multi-Tasking. You’re an expert at managing multiple projects simultaneously in a fast-paced environment.
Master of Collaboration. You have a genuine ability to collaborate and contribute to a team effort.
It’s All in the Details. When it comes to the customer experience, you know it’s the little things that count the most. You have a passion for process and a keen eye for detail in a fast-moving work environment.

Qualifications

2+ years’ experience in display, programmatic digital marketing, growth, or demand generation
Previous experience in Performance / Growth Marketing at a DTC Brand or agency preferred
Proficiency in digital advertising platforms (e.g., Google Display Network, Criteo, etc.) to manage day-to-day performance and campaign optimization
Results-oriented and data-driven mindset with a highly analytical view of A/B testing, optimizing customer acquisition costs, and analyzing campaign performance
Proven ability to successfully manage internal and external partner relationships
Proficient in Excel, experience with GA4 and BI tools (e.g., Tableau, Domo) are a plus
BA degree or equivalent, preferred
Interest in socially and environmentally responsible organizations and products

What We Offer: At Brilliant Earth, we’re passionate about the employee experience. That’s why we offer an excellent training program and endless opportunities for career growth! In addition, we offer competitive compensation and a robust benefits package, including:

Insurance. Medical, dental, and vision insurance kick in on the first day of your 2nd month!
401k match. We know that saving for the future is important. That's why we offer a generous 401k match.
Open PTO Policy. We know it’s important to recharge and relax.
Disability and Life insurance. 100% employer-paid.
Pre-Tax Commuter Benefits.
Continued Education. Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role-specific trainings.
Employee Discounts. As an employee at Brilliant Earth, you’ll receive a generous discount on our jewelry.
Wellness Benefits. We offer access to exclusive discounts on gym memberships and more, as well as an Employee Assistance Program for 24/7 access to counseling.
Giving Back and Volunteer Opportunities. In addition to our giving back programs, our teams support local initiatives and spend time together by volunteering

More About Us

At Brilliant Earth, our mission is to cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry. We believe in creating jewelry you can feel good about wearing, without ever compromising between quality and conscience. We are hard-working team players that welcome challenges and rise to any occasion. Our community of collaboration, respect and encouragement is fostered by frequent team events, cross-departmental meetings and celebrating our wins, big and small. As one of the fastest growing e-commerce jewelers in the world, we're searching for bright and passionate people who are excited to make an impact from day one and grow with the company to take on greater responsibility over time.

Brilliant Earth recognizes the value of diversity and inclusion on our team, as we work together to reinvent fine jewelry in a thoughtful and modern way. At Brilliant Earth, we celebrate each other – our successes, the lessons along the way, and the unique perspectives each individual brings to our team. It is our intent to maintain a work environment and hiring process which is free of harassment or discrimination because of sex, race, religion, color, national origin, physical or mental disability, genetic information, marital status, age, sexual orientation, gender identity, military service, veteran status, or any other status protected by Federal, State or local laws. We are committed to complying with all Federal, State and local laws providing Equal Employment Opportunities, and all other employment laws and regulations.

If you need assistance or reasonable accommodation completing an application or at any stage of the interview process, please reach out to us at [email protected].

Find more opportunities on our Brilliant Earth page.

You're welcome to mention that you learned about this role through CALIBRE.