Head of Brand Marketing | Elevator Goods

The Head of Brand Marketing will be responsible for developing and executing innovative brand strategies to drive customer acquisition, engagement, and long-term brand loyalty. This role will oversee key marketing functions, ensuring alignment with company goals and maintaining a consistent brand presence across all consumer touchpoints. The Head of Brand Marketing will lead cross-functional teams, manage agency and partner relationships, and drive data-informed decision-making to scale the brand's impact in the competitive direct-to-consumer (DTC) landscape.

JOB RESPONSIBILITIES

Brand Strategy: Develop and execute comprehensive brand strategies to position our website as a leader in the gifting industry.
Brand Identity: Define and maintain brand guidelines, ensuring consistency in messaging, tone, and visual elements across all platforms.
Content Creation: Oversee the creation of compelling and engaging content, including website copy, product descriptions, blog posts, social media content, and email newsletters.
Creative Direction: Collaborate with design teams to develop visually appealing assets that align with the brand's aesthetic and values.
Consumer Insights: Conduct market research and analyze consumer trends to identify opportunities for brand growth and differentiation.
Partnerships and Collaborations: Identify and cultivate partnerships with influencers, brands, and organizations to enhance brand visibility and reach new audiences.
Campaign Management: Plan and execute integrated marketing campaigns that drive brand awareness, customer acquisition, and retention.
Performance Analysis: Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of branding initiatives and optimize strategies for maximum impact.
Customer Experience: Champion the customer experience by ensuring that all brand touchpoints reflect our commitment to excellence and customer satisfaction.
Team Leadership: Provide guidance and leadership to cross-functional teams, fostering a collaborative and innovative work environment.

QUALIFICATIONS

Bachelor’s degree in Marketing, Business, or a related field.
5+ years of experience in brand marketing, with a strong background in direct-to-consumer (DTC) brands.
Proven success in scaling a brand and driving high-growth marketing initiatives.
Strong leadership experience, with the ability to inspire and manage cross-functional teams.
Deep understanding of consumer behavior, brand storytelling, and digital marketing strategies.
Expertise in influencer marketing, social media, content creation, and community engagement.
Experience managing agency relationships, including PR, creative, and media agencies.
Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
Excellent communication skills, with the ability to articulate a clear and compelling brand vision.
Ability to thrive in a fast-paced, entrepreneurial environment with a high level of autonomy and accountability.

Find more opportunities on our Elevator Goods page. You're welcome to mention that you learned about this role through CALIBRE.

This post is sponsored by Elevator Goods.