Marketing Executive | Future Classics — Hong Kong SAR, China

Our future will become somebody’s classics

Future Classics creates timeless women's wardrobe staples with poetic silhouettes and expressive detailing. Each collection is designed with versatility in mind and reflects the fine lines of laid-back elegance.

We draw inspiration from contemporary women seeking authenticity and individuality. Our focus on fit and quality materials results in pieces that enhance personal style and are freeing to wear. Infused with contemporary chic, artistic expression, and timeless comfort, our brand builds a library of everlasting pieces that bridge the gap between the future and the classics.

We are looking for a Marketing Executive under the brand Future Classics; an international womenswear brand for the Asian market. Future Classics operates under Hoimeng Group, the parent company of KAPOK Hong Kong, a Multi-brand retailer based in Hong Kong.

This role blends creativity with strategic thinking, to drive brand growth and engagement in the global market (with focus in Hong Kong and Japan) through compelling narratives and effective marketing initiatives.

Future Classics works closely with Hoimeng, ONS Clothing and KAPOK, bringing Design, Sourcing, Sampling, Production, Marketing and Retail functions all within the Hoimeng umbrella.

Responsibilities

Support the development and execution of integrated 360° marketing campaigns for product launches and seasonal collections.
Plan, produce and execute creation for social platforms (including but not limited to meta platforms) and retail pop ups.
Act as an in-house content editor: shoot lifestyle/product photos and short videos/reels that reflect the brand's aesthetic and campaign needs.
Edit photos and videos for social use using industry-standard tools (cropping, colour correction, simple transitions, subtitles, music syncing, basic retouching, text/logo overlays).
Write clear, engaging English copy for IG posts, stories and basic campaign messages in line with the brand voice.
Produce marketing materials and collaterals — from printed and digital assets to media ads — ensuring brand consistency across campaigns and events.
Help plan and execute consumer-facing events and retail pop-ups, working closely with the Buying and Retail teams to align marketing objectives with on-site experiences.
Support the development of monthly social content calendars, including concepting ideas, mood boarding references and preparing posting assets.
Organise and maintain the digital asset library (photos, videos, artwork files) for easy retrieval by the team.
Assist with ad-hoc creative needs for marketing campaigns, lookbooks, newsletters or e-commerce as required.
Collaborate with photographers, KOLs/influencers and manage basic briefing/shoot coordination.
Prepare and organize product materials for e-shop upload, ensuring all product details, visuals, and pricing are accurate and consistent before publication.

Skills & Experience

2–4 years of experience in brand marketing, social media content creation, digital marketing or a similar role (fashion/lifestyle/creative industries preferred).
Strong portfolio showing lifestyle photography, Reels/short-form video and social media content (please include IG handle or portfolio link in your application).
Hands-on experience shooting content with smartphone and/or camera, with a good eye for composition, styling and lighting.
Proficient in photo and video editing tools (e.g. Cap Cut, Adobe Premiere, Photoshop or similar) for social media formats.
Excellent English writing skills for concise, engaging IG captions; Chinese a plus but not mandatory.
Creative, organized and detail-oriented
Familiarity with Instagram best practices and trends (Reels formats, music trends, hooks, thumbnails, etc.).
Genuine passion for fashion and visual storytelling; previous experience with fashion brands, stylists or content creators is a strong advantage.
Able to work under pressure.
Flexible, efficient, open-minded
Effective team building skill.
Self-motivated, collaborative

We offer competitive remuneration package that includes 13-month payment, discretionary bonus, medical schemes, term life insurance, training development opportunity etc. to the right candidate. Interested parties please send your full resume, existing salary, expected salary and earliest availability by email to hk.recruit@onsclothing.com for application.

All information received will be kept in strict confidence and only for employment-related purpose.

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