Performance Marketing & E-Commerce Manager

Job Description

1. Performance Tracking & campaign management

• Monitor and analyse key KPIs (traffic, conversion rate, average order value, revenue, etc.).
• Propose corrective actions and lead ongoing optimization of the site (features, user journey, structure, etc.).
• Plan and coordinate key commercial moments: new collections, product launches, Black Friday, Christmas, etc.
• Oversee acquisition campaigns: SEO, SEM, email marketing, partnerships, etc.
• Preparing reports and analytics on the overall performance of various marketing campaigns
• Developing and monitoring campaign budgets

2. Development and Management of the E-commerce Website

• Lead sales initiatives and manage P&L responsibilities for E-Store & marketplace.
• Prepare monthly sales targets, sales plan and promotions, compile weekly reports and share insights.
• Manage and optimize the website
• Supervisor the product upload & operation issues.

3. Stakeholder Coordination and Management

• Collaborate with internal teams (Marketing, Design, Logistics, Customer Experience) to ensure a seamless and coherent digital strategy.
• Manage external service providers (web designers, developers, SEO/SEM agencies, logistics partners, etc.)

Job Requirements

• 5 years or above relevant experience in e-Commerce business for Hong Kong & APAC markets.
• Solid experience in E-Commerce (shopify), digital communication.
• Experience in social media planning and managing APAC e-Commerce channels.
• Strong analytical skills to drive marketing results and able to manage multiple tasks.
• Able to work independently, under pressure and to work on multiple projects with tight schedule.
• Well-versed in using MS Office application and knowledge in digital tools.
• Excellent command of both written and spoken English and Chinese.

Candidates with less experience will be considered as Assistant Performance Marketing & EC Manager.

We offer for Full time's:

• Public holiday (Bank holidays)
• Annual leave (15-20 days)
• Double pay
• Discretionary year-end bonus
• Medical insurance
• Dental Benefits
• Staff purchase discount

View additional career opportunities on the kapok page. Please cite Calibre Careers as your referral source.