Account Coordinator, Lifestyle

PURPLE are actively seeking a bright and enthusiastic Account Coordinator to join its Lifestyle Division in the agency's LA office, working across our high-profile luxury clients to implement communications strategies to align with their overarching business goals. The Account Coordinator will play an supporting role in the for Luxury Travel, Hospitality & Lifestyle clients. Key Responsibilities

• Reporting send outs, coverage achieved and forthcoming coverage and collating coverage and data for monthly reports.
• Ad-hoc project work and carrying out specific or general research.
• Attending client meetings and special events
• General knowledge of all media including strong understanding of digital landscape and social media platforms
• Manage client administrative tasks such as reporting, scanning coverage, and updating databases
• Support your senior account executives and managers with researching
• PR campaigns for diverse clients from conception to completion
• Brainstorm creative ideas and generate publicity strategy ideas to enhance PR campaigns, learning the inner roles of the press office
• Draft press releases and any accompanying press pack materials
• Support the team by collating information for seasonal newsletter
• Analyse client coverage across online, offline and blogs, and leverage added value from all PR activity

Skills, Knowledge and Expertise

• Proven experience, full time or internship at a mid-sized PR agency within a luxury lifestyle environment.
• Strategic, creative thinker with excellent oral and written communication skills within the organization of press reports and press clips.
• Solid understanding of and ongoing interest in media relations and strategy.
• To identify communication opportunities through a pro-active approach.
• Professional and articulate, with excellent communication skills.
• Well-organized, methodical, and efficient, with strong initiative.
• Writing skills, also Outlook, Excel, PowerPoint.
• Or willingness to learn of cultural affairs and lifestyle trends.
• Organisational and time management skills with an aptitude for multi-tasking.
• Microsoft Office, Cision and Adobe Photoshop.

Find more opportunities on our PURPLE PR page. You're welcome to mention that you learned about this role through CALIBRE.