Account Director, Beauty
Department Beauty Location PURPLE New York Compensation $95,000 - $120,000 / year
Description PURPLE is seeking a senior level publicist to join our global PR agency’s New York office leading high-profile beauty and wellness accounts. This senior-level role is developed to support with new client wins and is ideal for a communications expert with 8+ years of PR experience and a demonstrated ability to secure meaningful, high-impact coverage across print, digital, broadcast, podcasts, and speaking opportunities. The ideal candidate will have experience managing and developing junior team members and working with their teams to deliver best-in-class results. Strong media contacts and relationships is a must. The Account Director will be the primary point of contact on accounts and projects, serving as a trusted strategist and expert voice for clients; reporting into the division’s SVP & EVP. Experience leading and delivering PR strategies is a must. Key Responsibilities
- Develop and oversee client PR strategies from conceptual ideation to execution and oversee account teams to support client goals
- Lead account teams across multiple beauty clients, ensuring client needs and KPIs are met and exceeded and adhere to timelines
- Evaluate and understand client business objectives and crafts strategies that reflects those business objectives
- Manage client benchmarks and deliver strong strategic placements through leadership and guidance
- Mentor junior team members and foster professional development Manage client budgets across events, influencer campaigns and other initiatives
- Consistently produce high quality internal and external communications
- Maintain close relationships with senior-level media and notable industry contacts
- Ensure all client reporting, communication, brand decks and press materials are created to the highest standard and deliver polished, impactful presentations and work
- Secure impactful feature coverage, business coverage and thought leadership opportunities that support client goals
- Collaborate with agency division heads to integrate through our own network of clients
- Provide strategic counsel and industry insights, offering innovative recommendations and keeping clients informed on emerging trends and market developments
- Oversee paid and organic influencer programs, setting strategic goals, advising on budget allocation, negotiating contracts, and delivering comprehensive post-campaign analysis and reporting
- Contribute to new business proposals as needed
Skills, Knowledge and Expertise
- 8 years+ of beauty and wellness public relations experience at a PR agency
- Established network of strong contacts across media and people of influence
- Proven track record of securing meaningful, impactful feature stories with top publications
- Experience managing and mentoring a team
- Ability to adapt and thrive in a fast-paced environment
- Clear and concise communication and public speaking skills
- Excellent written and verbal communication skills
- Exceptional problem-solving skills and ability to think creatively and strategically
- Proficient in Microsoft Office
- Experience using industry database services (Muck Rack, LaunchMetrics)
- Experience negotiating influencer contracts and managing paid campaign budgets
View additional career opportunities on the PURPLE PR page. Please cite Calibre Careers as your referral source.