Account Director, Lifestyle | PURPLE — Los Angeles, United States

Purple has a unique opportunity for a senior-level publicist to join our global PR agency's LA office, leading luxury travel/hospitality accounts. As a senior lead for the travel/hospitality team, this individual must have a proven track record of developing and executing strategic, integrated media/event/influencer campaigns and successfully managing and mentoring junior team members. The ideal candidate will have agency experience with luxury hotels, hotel openings, and food & beverage outlets. Strong media contacts and relationships with top-tier consumer press and trade press are a must.

The Account Director will work closely with the VP of Lifestyle based in Miami. They will be the lead on accounts and projects, serving as a trusted strategist and expert voice for clients. This individual will serve as a mentor, manager, and leading example for all account teams on client management, results, staff development, and strategic guidance. The candidate will also be involved in new business development.

Key Responsibilities

Proactively build, implement, and execute strategy for clients.
Evaluate and understand client business objectives and craft strategies that reflect those objectives.
Lead client programs and campaigns from planning to execution within the specified budget, including new hotel or F&B launches.
Manage event conception and execution.
Collaborate with different divisions across the agency and office to ensure the client accesses the agency's network-wide expertise.
Manage client benchmarks and deliver strong media coverage through leadership, guidance, and execution.
Consistently produce high-quality internal and external communications content.
Manage and motivate team members to ensure day-to-day operations run smoothly and PR results are delivered, while supporting their growth.
Support the creation of new business proposals and pitching.
Strategize, execute, and manage global media relations campaigns across lifestyle, travel, fashion, and business media.
Collaborate with division heads and project teams to integrate cultural programming into project strategy and ensure successful execution of press and social media campaigns, special events, retail collaborations, and other deliverables.

Skills, Knowledge, and Expertise

Skills and qualities required

6-8 years of travel/hospitality public relations experience at a PR agency.
A track record of success in opening new hospitality venues (hotels/restaurants) and generating consistent ongoing media coverage.
Familiarity with the luxury market and clientele.
Ability to be nimble and work efficiently and effectively in a fast-paced environment.
Integrated communications campaign conception beyond traditional media.
Ability to articulate ideas succinctly and comfort with public speaking and presentations.
Superior high-level media contacts across broadcast, print, and online media.
A proactive attitude and team mentality, with experience leading a team.
Excellent written and verbal communication skills.
Exceptional problem-resolution skills, including the ability to think creatively and outside the box.

Find more opportunities on our PURPLE PR page. You're welcome to mention that you learned about this role through CALIBRE.