Account Executive, Lifestyle | PURPLE — Miami, Florida

Department Lifestyle Location PURPLE Miami

Description PURPLE is actively seeking a bright and enthusiastic Account Executive to join its Lifestyle Division in the agency’s Miami office. This role involves working across our high-profile lifestyle clients to implement communications strategies. The Account Executive will be essential in supporting the development and execution of integrated communication campaigns for Hospitality & Lifestyle clients, generating maximum brand exposure through various communication strategies, including traditional and new media, as well as brand partnerships.

The ideal candidate will have a genuine passion for managing ongoing communications on behalf of high-profile lifestyle clients and must take the initiative to achieve exceptional results. They should be comfortable engaging with media and clients, well-organized, driven, and creative. Strong written communication skills and a solid understanding of public relations are essential.

Key Responsibilities

Facilitate the smooth running of day-to-day functions for each account team, providing support as requested.
Participate in brainstorming sessions for creative ideas and publicity strategies that enhance PR campaigns—going beyond the role of the press office.
Maintain regular day-to-day contact and build close relationships with key press members.
Generate media placements in appropriate titles.
Assist with preparation and on-site presence at events.
Act as a brand champion for your clients and build strong relationships with them.
Analyze coverage across online, offline, and blogs, leveraging value from all PR activities.
Conduct research on brands, products, and the industry to support the development of client plans and new business proposals.
Track and clip all media coverage, sending updates to clients.
Provide essential administrative support such as call agendas and recaps, monthly reports, and media database updates.

Skills, Knowledge, and Expertise

2 years of proven experience (full-time or internship) at a mid-sized PR agency within a hospitality or lifestyle environment.
Familiarity with organizing press reports and press clips.
Solid understanding of media relations and strategy, with an ongoing interest in the field.
Effective communicator with a willingness to grow and learn.
Ability to work in a fast-paced environment while meeting tight deadlines, with excellent prioritization and time management skills.
Extremely well-organized, methodical, and efficient, demonstrating strong initiative.
Strong writing skills.
Proficiency in computer software including Outlook, Excel, PowerPoint, Google Docs, and Cision.
You are a team player who is hardworking and dedicated.

View additional career opportunities on the PURPLE PR page. Please cite Calibre Careers as your referral source.