Account Executive, Lifestyle | PURPLE — New York City, New York

Department Lifestyle Location PURPLE New York Compensation:$55,000 - $65,000 / year

Description PURPLE is actively seeking a bright and enthusiastic Account Executive to join its Lifestyle Division in the agency’s New York office. The role involves working with high-profile lifestyle clients to implement communications strategies. The Account Executive will play an essential role in supporting the development and execution of integrated communication campaigns for Hospitality & Lifestyle clients, generating maximum brand exposure through various communication strategies, including traditional and new media and brand partnerships.

The ideal candidate must have a genuine passion for managing ongoing communications on behalf of high-profile lifestyle clients, demonstrating initiative to achieve exceptional results. Comfort in engaging with media and clients, along with being organized, driven, and creative, is essential. Strong written communication skills and a solid understanding of public relations are required.

Key Responsibilities

Facilitate the smooth running of the day-to-day functions of each account team, providing support as needed.
Participate in brainstorming sessions for creative ideas and publicity strategies to enhance PR campaigns, extending beyond the role of the press office.
Maintain regular contact and build close relationships with key press.
Generate media placements in appropriate titles.
Assist with preparation and on-site support at events.
Act as a brand champion for clients, building strong relationships.
Analyze coverage across online, offline, and blogs, leveraging added value from all PR activity.
Conduct research on brands, products, and the industry to support client plans and new business proposals.
Track and clip all media coverage, sending updates to clients.
Provide essential administrative support, including call agendas and recaps, monthly reports, and media database updates.

Skills, Knowledge, and Expertise

2 years of proven experience (full-time or internship) at a mid-sized PR agency within a hospitality or lifestyle environment.
Familiarity with organizing press reports and clips.
Solid understanding of and ongoing interest in media relations and strategy.
Effective communicator with a desire to grow and learn.
Ability to work in a fast-paced environment while meeting tight deadlines; excellent prioritization and time management skills.
Extremely well-organized, methodical, and efficient, with strong initiative.
Strong writing skills.
Proficient in Outlook, Excel, PowerPoint, Google Docs, and Cision.
You are a team player who is hardworking and dedicated.

Find more opportunities on our PURPLE PR page. You're welcome to mention that you learned about this role through CALIBRE.