Account Manager, Lifestyle

Department Lifestyle Location PURPLE Hong Kong

Description PURPLE Hong Kong is looking for a dynamic, self-starter to join its growing lifestyle team. The ideal candidate should be fluent in both Cantonese and English and have at least 5 years’ experience in PR, whether it is in-house or agency. Excellent media contacts in Hong Kong and regionally as well as good relationships with KOLs is a pre-requisite. Producing and delivering creative concepts to the client from ideation to execution is part of the role as is day to day client contact. We are looking for someone who is able to think creatively and is detail orientated. Key Responsibilities

• Client Management Serve as the primary day-to-day contact for clients, fostering strong relationships built on trust, expertise, and effective communication. Provide strategic counsel and proactive solutions to address client needs and challenges.
• Campaign Development and Execution Develop and implement integrated PR strategies and campaigns that align with client objectives and drive measurable results. Craft compelling press materials, including press releases, pitches, and reports, ensuring consistency in tone and quality in line with PURPLE’s branding and style. Manage and coordinate media outreach, securing impactful coverage across relevant outlets.
• Media Relations Build and maintain strong relationships with key journalists, editors, influencers, and media outlets across traditional and digital platforms. Stay informed of industry trends, media landscapes, and emerging platforms to identify opportunities for clients.
• Team Leadership and Collaboration Oversee and mentor junior team members, providing guidance to enhance their professional growth and ensure smooth day-to-day operations. Collaborate with internal teams, including digital, creative, and senior leadership, to ensure seamless execution of campaigns.
• Event Management Plan and execute events, including press launches, media familiarization trips, and influencer activations, ensuring flawless delivery. Coordinate all logistics, timelines, and budgets, maintaining clear communication with all stakeholders.
• Analysis and Reporting Monitor, evaluate, and report on campaign performance, providing clients with actionable insights and recommendations. Analyze competitor activity and industry trends to maintain a competitive edge for clients.
• New Business Development Contribute to the agency’s growth by participating in pitches, developing proposals, and identifying opportunities to expand client accounts.

Skills, knowledge & expertise

• Minimum of 4-5 years’ experience in PR, ideally within an agency environment or similar field.
• Fluent in English and Cantonese is a pre-requisite
• Proven track record of managing client accounts and delivering successful PR campaigns.
• Strong understanding of media relations, with established relationships across multiple sectors.
• Passionate and highly driven by lifestyle, culture, and emerging industry trends.
• A collaborative team player with a proactive and solutions-focused mindset.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
• Highly organized, detail-oriented, and capable of managing junior colleagues across multiple projects in a fast-paced environment.
• Excellent proficiency in tools such as Microsoft Office (Outlook, Excel, PowerPoint), Google Workspace, and PR platforms like Muckrack.

Find more opportunities on our PURPLE PR page. You're welcome to mention that you learned about this role through CALIBRE.