Senior Account Executive, Beauty

Application Deadline 30 April 2025 Department Beauty Location PURPLE NYC Compensation $70,000 - $85,000 / year

Description Purple is seeking a bright, enthusiastic, and entrepreneurial Senior Account Executive to join its thriving beauty division. The ideal candidate will have excellent press contacts and demonstrate a high degree of initiative and creativity when proactively proposing new ideas. They will be an articulate presenter, possess strong writing skills, and be competent in media analysis and reporting, thriving on attention to detail. PURPLE represents a number of luxury beauty brands, including Augustinus Bader, Dr. Jart, ILIA, Makeup By Mario, Maison Francis Kurkdjian, Sulwhasoo, Refy, and more.

Key Responsibilities

• Media Outreach & Strategy: Drive media results for clients, securing placements in print, digital, trade, podcast, and broadcast outlets. Develop innovative and newsworthy pitches that resonate with top beauty & lifestyle media.
• Media Relations: Maintain and expand strong relationships with key beauty editors, journalists, and influencers. Identify new media and influencer opportunities.
• Client Liaison & Management: Serve as the day-to-day contact for clients, managing expectations, maintaining strong client relationships, and ensuring timely execution of all projects.
• Events: Organize and support launch events for media and influencers from initial concepts to execution, managing budgets.
• Client Strategy: Collaborate with senior team members to plan and execute PR campaigns from ideation to completion. Maintain strong awareness of emerging industry trends and consumer insights.
• Mentorship: Oversee interns and junior team members, reviewing work and providing guidance, including but not limited to agendas, recaps, reports, and clippings.
• Writing: Draft media materials for clients, including media pitches, press releases, event invitations, and more. Ensure brand messaging aligns with client goals and maintains consistency across markets.
• Seeding & Product Placement: Oversee product seeding initiatives for clients with the support of junior team members.
• Reporting & Analysis: Work with the team to provide detailed event recaps and media reports using media monitoring tools (e.g., Muck Rack, LaunchMetrics) to track success.

Skills, Knowledge, and Expertise

• Minimum of 4 years of communications experience, preferably within the beauty industry.
• Exceptional verbal and written communication skills.
• Team player who thrives on collaboration with strong internal and external communication skills.
• Ability to work well independently in a fast-paced environment under tight deadlines.
• Strong working knowledge of social media platforms and print & online publications.
• Invested interest and knowledge of the beauty industry, staying up-to-speed on current trends.
• Efficient, organized with excellent time management and problem-solving skills.
• Proven success in product placement.
• Proficient in Microsoft Office.
• Experience with Muck Rack, LaunchMetrics, and/or other media monitoring platforms.

View additional career opportunities on the PURPLE PR page. Please cite Calibre Careers as your referral source.