Senior Account Executive, Lifestyle | PURPLE — Miami, Florida

Department Lifestyle Location PURPLE Miami Compensation $60,000 - $65,000 per year

Description PURPLE is looking for a Senior Account Executive to join our dynamic Lifestyle division. The ideal candidate will have hospitality, travel, and F&B experience at a PR agency. This individual will play a key role across multiple accounts and must be a go-getter with a proven pitching track record. This is an exciting opportunity that promises rewarding work and professional development in an environment where drive, an upbeat spirit, and a commitment to exceeding expectations are essential.

Key Responsibilities

Proactively pitch story ideas to achieve maximum editorial placement for clients.
Participate in creating strategic communications plans. Ideate, template, organize ideas, and present to clients.
Brainstorm creative programmatic ideas and generate corresponding publicity strategies to enhance PR campaigns, going beyond the traditional press office role.
Support the senior team on campaign execution, including programming, activations, and events.
Facilitate the smooth day-to-day function of each account team, providing support as requested and required.
Consistently produce high-quality internal and external communications content.
Support event logistics pertaining to partnerships and collaborations.
Analyze coverage across online and print media, leveraging added value from all PR activity.
Conduct research on brands, products, and industry trends to support client plans and new business proposals.
Monitor client media and competitors.
Develop weekly and monthly media reports for clients.
Oversee and compile weekly client agendas and recaps.
Manage Account Coordinators and Interns.

Skills, Knowledge, and Expertise

3-4 years of relevant experience; Lifestyle, Hospitality, and F&B PR experience preferred.
Superior knowledge of the media landscape and existing media contacts.
Successful placement of client news in relevant luxury and lifestyle media.
Ability to manage multiple accounts simultaneously.
Excellent written and verbal communication skills.
Understanding of the influencer and digital landscape.
Creative thinking skills.
A team player who is invested and dedicated.

View additional career opportunities on the PURPLE PR page. Please cite Calibre Careers as your referral source.