Senior Account Executive, Lifestyle

PURPLE is actively seeking a bright and enthusiastic Senior Account Executive to join its Lifestyle Division in the agency’s Los Angeles office, working across our high-profile lifestyle clients to implement communications strategies.

The Senior Account Executive will play an essential role in supporting the development and execution of integrated communication campaigns for hospitality and travel clients, generating maximum brand exposure through implementing communication strategies, including traditional and new media and brand partnerships.

The right candidate must have a genuine passion for managing ongoing communications on behalf of high-profile clients— including hotels, restaurants, and bars— and using initiative to achieve exceptional results. Must be comfortable engaging with media and clients, organized, driven, and creative. Strong written communication skills and an established understanding of public relations are essential.

Key Responsibilities

• Facilitate the smooth running of the day-to-day function of each account team, providing support as requested and required by teams.
• Participate in brainstorms for creative ideas and publicity strategies to enhance PR campaigns, going beyond the role of the press office.
• Maintain regular day-to-day contact and close relationships with key press.
• Generate media placements in appropriate titles.
• Assist with preparation and on-site support at events.
• Be a brand champion for your clients and build strong relationships with them.
• Analyze coverage across online, offline, and blogs, and leverage added value from all PR activity.
• Conduct research on brands, products, and the industry to support the development of client plans and new business proposals.
• Track and clip all media coverage and send to clients.
• Provide essential administrative support such as call agendas and recaps, monthly reports, and media database updates.

Skills, Knowledge, and Expertise

• 2-3 years of proven experience, full-time or internship, at a mid-sized PR agency within a hospitality or lifestyle environment.
• Familiarity with the organization of press reports and press clips.
• Solid understanding of and ongoing interest in media relations and strategy.
• Effective communicator with an eagerness to grow and learn.
• Ability to work in a fast-paced environment, meeting tight deadlines. Excellent prioritization and time management skills.
• Extremely well-organized, methodical, and efficient, with strong initiative.
• Strong writing skills.
• Proficiency in computer skills including Outlook, Excel, PowerPoint, Google Docs, and Cision.
• A team player who is hardworking and dedicated.

View additional career opportunities on the PURPLE PR page. Please cite Calibre Careers as your referral source.