Senior Account Executive, VIP

Department VIP Location PURPLE New York Compensation $62,500 - $75,000 / year

Description Purple offers a unique opportunity to become a leader in a global PR agency. As a member of our management team, you will be a visionary creative type with experience in fashion VIP luxury clients. The Senior Account Executive will oversee the development of high-level strategy with clients and influencers, ensuring the team is successful with its strategies. You will also be involved in new business development and operational leadership, leading by example for all account teams in client management, quality assurance, and staff development.

Key Responsibilities

• Productively monitor potential celebrity/VIP opportunities for upcoming red carpet, press junket, and street style placements.
• Manage reporting send-outs, coverage achieved, and forthcoming coverage, while collating coverage and data for monthly reports.
• Discover and nurture relationships with new talent.
• Work alongside the events team on attendance procurement and creative initiatives.
• Manage influencer and talent relations for paid and unpaid partnerships.
• Assist in stylist and publicist outreach for potential celebrity/VIP/influencer opportunities for upcoming events, fashion weeks, and street style placements.
• Report send-outs, coverage achieved, forthcoming coverage, and collate coverage/data for internal and client monthly reports.
• Provide assistance on special events across the agency, particularly in fashion.
• Manage sample trafficking for VIP activities.
• Undertake ad-hoc special project work and conduct specific or general research for the agency.
• Attend client meetings and special events.

Skills, Knowledge, and Expertise

• Ideally, three years of similar experience working either in-house or agency-side, focusing on VIP and/or influencer relations.
• Knowledge of key stylists, publicists, managers, and influencer contacts for outreach.
• Experience using Fashion GPS, sample loaning and gifting, messenger services, and tracking press coverage.
• General knowledge of all media, with a strong understanding of the digital landscape and social media platforms.
• Creative thinker who is extremely detail-oriented.
• Hard-working and proactive, enthusiastic about working within a team, with a passion for celebrity/VIP relations and culture.
• An understanding of the luxury fashion industry is vital.

View additional career opportunities on the PURPLE PR page. Please cite Calibre Careers as your referral source.