Senior Account Manager, Beauty

Department Beauty Location PURPLE New York Compensation $85,000 - $95,000 / year

PURPLE is actively seeking an enthusiastic, seasoned, and entrepreneurial Senior Account Manager/Account Director to join its thriving beauty division, reporting directly to the SVP & EVP of the division.

The right candidate will have excellent press and industry contacts and demonstrate a high degree of initiative and creativity when proactively proposing ideas. They will be an articulate presenter, a positive leader and mentor, possess good writing skills, understand the influencer landscape, be competent at media analysis, and be a great strategic thinker.

Based in Chelsea, New York, PURPLE’s Beauty & Wellbeing portfolio is best-in-class, including Augustinus Bader, Dolce&Gabbana Beauty, Dr.Jart+, ILIA Beauty, Le Labo, Makeup by Mario, Moon Juice, Sulwhasoo, and more—with several exciting new client wins to be announced soon. This is a new role created to support new business.

Key Responsibilities

COMMUNICATIONS & STRATEGY

• Creatively & strategically plan and implement PR campaigns, partnerships, and events, empowering junior team members to support North America & global projects.
• Develop key messages and Q&A for executive leaders for press interviews and external events.
• Proactively pitch development ideas to achieve maximum editorial placement.
• Manage and coordinate press events, new product launch events, and desksides.
• Manage the budgeting processes for all campaigns and events.
• Oversee the team’s creation of press materials that are both visually appealing and informative.

CLIENT & TEAM MANAGEMENT

• Day-to-day lead on communication with all clients, building rapport and credibility based on trust and expert counsel.
• Ensure client satisfaction with the agency, services, and staff, and quickly resolve client issues or concerns.
• Excellent team skills, working alongside junior and senior members of the agency.
• Manage, coach, and motivate junior members of the team to ensure smooth day-to-day operations and PR results, while supporting their growth to the next level.
• Efficient and organized with excellent time management skills and adherence to deadlines.
• Oversee the creation and completion of client reports and presentations, paying strict attention to campaign evaluation and metrics.

DIGITAL SUPPORT

• Leverage traditional, digital, and social media, as well as emerging technologies, to develop strategic PR solutions for clients, with a focus on storytelling and content creation.
• Develop a strong understanding of the beauty industry’s position across all social platforms and conduct competitor case study analysis. Stay updated on leading social influencers, particularly on Instagram, TikTok, YouTube, and other emerging platforms.

INFLUENCER ENGAGEMENT, NETWORKING & NEW BUSINESS

• Strong knowledge and connections with top editorial beauty influencers in North America, focusing on hair stylists, makeup artists, dermatologists, skincare experts, and their respective agencies.
• Established, strong industry contacts with beauty and business press, both online and in print, broadcast, and podcast.
• Bring dynamic, creative insight into the agency through personal contacts and interests, resulting in new business leads and the expansion of the agency’s influencer network.
• Assist with new business ideation.

TREND & COMPETITOR ANALYSIS

• Strong understanding and current knowledge of industry trends and competitive brand activity within the beauty and corresponding fashion and lifestyle industries.
• Timely reporting of emerging trends, relevant industry news, and competitor activity to clients to emphasize PURPLE’s leading position within the beauty industry and among new technologies and VIP relationships.

Skills, Knowledge, and Expertise

• B.S./B.A. in Communications, Marketing, Journalism, English, or a related area.
• 5-7 years of communications experience, preferably within the beauty industry.
• Exceptional verbal and written communication skills.
• Team player who thrives on collaboration and interacts with people at all levels.
• Ability to work well independently in a fast-paced environment under tight deadlines.
• Superior organizational and problem-solving skills.
• Experience and ability to manage budgets.
• Strong working knowledge of social media platforms and print & online publications.
• Invested interest and knowledge of the beauty and fashion industries, staying up-to-speed on current affairs.

View additional career opportunities on the PURPLE PR page. Please cite Calibre Careers as your referral source.