Senior Account Manager, Fashion

Application Deadline 27 June 2025 Department Fashion Location PURPLE New York Compensation $85,000 - $92,000 / year

Description PURPLE is looking for an experienced Senior Account Manager for its Fashion division to join the agency. This role will play an essential part in supporting the assigned Account Director in developing and executing strategies to generate maximum brand exposure through creative product placement, profile features, and launches. The Senior Account Manager must have a genuine passion for developing brands, using true initiative to achieve exceptional results. Impeccable client liaison skills and an established network of key contacts (brands and press) are essential.

Reporting to the Account Director, the Senior Account Manager’s responsibilities include increasing awareness for all brands assigned to them. In this role, the Senior Account Manager will promote the different clients in all activities, campaigns, special projects, shows, presentations, and events to the media, while developing and maintaining relationships with key journalists and media within the assigned market, acting as an ambassador for PURPLE.

Key Responsibilities

• Media networking and liaising across relevant beats; maintaining strong relationships with media through regular one-to-one appointments and meetings.
• Executing media relations plans for clients including developing outreach plans, message development, management of events, coordination of media familiarization trips, effective pitching, training of spokespersons, and pitching local, regional, and national stories.
• Conducting competitive media research and analysis.
• Participating in the creation of communications plans and strategies.
• Navigating partnership and collaboration opportunities.
• Spearheading and supporting event logistics.
• Overseeing the development of weekly and monthly media reports for clients.
• Supporting Account Directors in communication with all clients, building rapport and credibility based on trust and expert counsel.
• Managing all product-related media requests from inquiry through prospective media coverage.
• Conducting general media monitoring across clients and competitors.
• Consistently producing high-quality internal and external communications content.
• Overseeing the compilation of weekly client agendas.
• Proactively pitching story ideas to achieve maximum editorial placement across brands.
• Managing and motivating junior team members to ensure smooth day-to-day operations and PR results; supporting their growth to the next level.
• Supporting Account Directors and senior team members to ensure maximum support across all levels.
• Understanding paid, owned, and earned media strategies, and developing relationships with top influencers to support this activity.
• Having strong connections with leading and emerging editorial talents in the UK and Europe.

• Managing the Junior Account Executive/Account Executive to help reach personal and team targets.

• Contributing to agency new business efforts; creating proposals and participating in relevant pitches.

Skills, Knowledge, and Expertise

• Proven experience operating in a senior position within the fashion industry.
• Proven commercial experience in a fast-paced environment.
• Management experience is highly desirable.
• Proven track record of creating a positive impact on business through the implementation of a PR strategy.
• Discreet, professional, and well-spoken, with excellent communication skills.
• Extremely well-organized, methodical, and efficient, with a good dose of common sense and initiative.
• Proactive and able to show initiative and ideas to constantly promote the PURPLE offering.
• Creative and strategic thinker.
• Strong established fashion press contacts; international press contacts are also desirable.
• Strong experience in event management.
• Strong presentation and superb writing skills.
• Able to identify communication opportunities across multiple media platforms.
• Strong MS Word skills; working knowledge of PowerPoint and Excel.

Find more opportunities on our PURPLE PR page.

You're welcome to mention that you learned about this role through CALIBRE.