Senior Account Manager, Fashion | PURPLE — New York City, New York

Department Fashion Location PURPLE New York Compensation $85,000 - $92,000 / year

PURPLE is looking for an experienced Senior Account Manager for its Fashion division to join the agency. This role will play an essential role in supporting the assigned Account Director in the development and execution of generating maximum brand exposure through creative product placement, profile features and launches. The Senior Account Manager must have a genuine passion for developing brands, using true initiative in order to achieve exceptional results. Impeccable client liaison skills and an established network of key contacts (brands and press) are essential.

Reporting to the Account Director, the Senior Account Manager’s responsibilities would include increasing awareness for all brands assigned to them. In this role the Senior Account Manager will promote the different clients in all activities, campaigns, special projects, shows, presentations and events to the media and to develop and maintain relationships with key journalists and media within your assigned and designated market, acting as an ambassador for PURPLE.

Key Responsibilities

Media networking and liaising across relevant beats; maintaining strong relationships with media through regular one-to-one appointments and meetings.
Executing media relations plans for clients, including developing outreach plans, message development, management of events, coordination of media familiarization trips, effective pitching, training of spokespersons, and pitching local, regional, and national stories.
Conducting competitive media research and analysis.
Participating in the creation of communications plans and strategies.
Navigating partnership and collaboration opportunities.
Spearheading and supporting event logistics.
Overseeing the development of weekly and monthly media reports for clients.
Supporting ADs in communication with all clients, building rapport and credibility based on trust and expert counsel.
Managing all product-related media requests, from email inquiries to prospective media coverage.
General media monitoring across clients and all competitors.
Consistently producing high-quality internal and external communications content.
Oversight and compilation of weekly client agendas.
Proactively pitching story ideas to achieve maximum editorial placement across your brands.
Managing and motivating junior team members to ensure day-to-day operations run smoothly and PR results are delivered, while supporting their growth to the next level.
Supporting ADs and senior team members to ensure maximum support across all levels.
Having a clear understanding of paid, owned, and earned media strategies, and developing relationships with top influencers to support this activity.
Maintaining strong connections with leading and emerging editorial talents in the UK and Europe.
Managing the Junior Account Executive/Account Executive to help reach personal and team targets.
Contributing to agency new business efforts, both creating proposals and participating in relevant pitches.

Skills, Knowledge, and Expertise

Proven experience operating in a senior position within the fashion industry.
Proven commercial experience working in a fast-paced environment.
Management experience is highly desirable.
Proven track record of creating a positive impact on business through the implementation of a PR strategy.
Discreet, professional, and well-spoken, with excellent communication skills.
Extremely well-organized, methodical, and efficient, with a good dose of common sense and initiative.
Proactive and able to show initiative and ideas to constantly promote the PURPLE offering.
Creative and strategic thinker.
Strong established fashion press contacts; international press contacts are also desirable.
Strong experience in event management.
Strong presentation and superb writing skills.
Able to identify communication opportunities across multiple media platforms.
Strong MS Word skills; working knowledge of PowerPoint and Excel.

View additional career opportunities on the PURPLE PR page. Please cite Calibre Careers as your referral source.