Social Media Executive

Application Deadline 23 May 2025

Department Digital Location PURPLE London

The Social Media Executive will focus on presence within social media, helping to ensure a consistent voice across the host of social media channels. Supporting the Social team to ensure that all content aligns with the brand strategy and vision, as well as platform best practices. The ideal candidate should be proactive, solutions and detail oriented, adaptable to change, strategic, data-driven, technologically savvy, and have an expansive knowledge of and interest in the ever-changing marketing and social media landscape. Candidates will also have a strong eye for compelling creative and trends.

Key Responsibilities

• Copywriting for content feeds and stories across clients.
• Scheduling all content across channels and managing the content calendars.
• Lead community management efforts.
• Report into and execute strategies set by the Social Media Manager.
• Track performance of all accounts using social insights and analyze channels on a weekly, monthly, and quarterly basis.
• Develop influencer target lists for gifting activations.
• Reach out to creators/influencers and source new talent agencies to work with.
• Shoot and edit content when required.
• Attend events and activations across clients for real-time social coverage.
• Track competitors and report on best performing activity, and how they are utilizing their channels.
• Support wider teams on ad hoc social media and influencer tasks when required.

Skills, Knowledge, and Expertise

• 1-2 years’ experience in social media and influencer marketing (brand or agency).
• Creative copywriting with an ability to maintain a strong, authoritative tone of voice.
• Obsessed with TikTok and Instagram, with knowledge of all additional platforms (Facebook, Twitter, Pinterest, YouTube, LinkedIn).
• Creative and a strong eye for design – expert in Canva, with Photoshop, InDesign, and Illustrator experience a bonus.
• Content creating capabilities on iPhone and SLR/4k camera, shooting stills and video.
• Experience in video editing for Reels/TikTok.
• Experience in social media insights and analytics – pushing for change based on metrics.
• Experience in influencer gifting and events.
• Organized and loves a process – will be responsible for all asset and content calendar management.
• Attention to detail is key.
• Innovative and forward-thinking – always on top of the latest trends on social. Proactively pushing for change to keep us ahead of the trends.
• Proficient in Excel and Google Docs.
• Strong time management and ability to manage multiple projects simultaneously and hit deadlines.
• A positive attitude and an obsession with social media – willing to learn and develop within the role.

Find more opportunities on our PURPLE PR page. You're welcome to mention that you learned about this role through CALIBRE.