Commercial Manager, US

We are seeking an experienced professional with a strong commercial mindset to drive our Direct-to-Consumer (D2C) growth in the US, covering both commercial and marketing aspects. This role is pivotal in accelerating our market presence and delivering on Tekla's brand ambitions across retail and ecommerce channels.

Reporting to the Commercial & Marketing Director and working closely with the Marketing and Ecommerce central teams in Copenhagen, the Commercial Manager will focus on expanding our brand presence and representation, creating a roadmap for future retail market entry, and ensuring the successful localization of Tekla’s digital presence to maximise Ecommerce impact.

This New York- based role will act as an ambassador for the Tekla brand, building strong local partnerships and supporting the brand's long-term strategic goals in the US market. The position requires travel through North America to engage with key partners.

Key responsibilities of the role include, but are not limited to:

• Brand & Marketing Activations: In partnership with HQ teams, build and execute a dynamic marketing activity pipeline aimed at driving sustained brand awareness and customer engagement. This includes a variety of initiatives to keep Tekla top-of-mind in the US market, ensuring constant brand presence and resonance.
• Retail Market Entry: Develop a comprehensive roadmap for retail market entry, evaluating potential locations, partners, and operational needs. Execute this road map once the business case has been approved.
• Ecommerce Localization: Coordinate localization activities, from content adjustments to user experience improvements, to optimise the impact of Tekla’s US Ecommerce channel. Map key local commercial moments, and adjust to road map to maximise sales impact accordingly.
• Press & Community Coordination: Work closely with HQ and PR agencies to manage US press and community engagement, ensuring consistent, impactful messaging that enhances Tekla's brand reputation and fosters a strong community presence.
• Wholesale & Trade Marketing: Source and execute trade marketing opportunities across our network of B2B partners, ensuring we grow brand awareness across the right audiences. If and when necessary, support the Sales Manager (based in HQ) in assessing the wholesale business in the US, and help source the right opportunities.

We'd love to hear from you if you are/have:

• 5+ years of experience in a similar commercial role within the US market, with expertise in wholesale, Ecommerce, and retail strategy. Experience working with a European brand will be a plus, preferably within premium or luxury fashion, perfume & cosmetics, or lifestyle industries.
• Strong commercial acumen, with proven experience in analytics, reporting, and results-driven strategies.
• Strategic and collaborative mindset, capable of working cross-functionally and influencing stakeholders across various levels.
• Demonstrated leadership abilities, with a track record of building and maintaining industry relationships.
• Fluent in English with excellent communication skills.
• Willingness to travel frequently (up to 50% of working hours) to establish and maintain partner relationships across the US, and strong collaboration with the HQ teams in Copenhagen.

To apply, please send your resume and cover letter in English to [email protected]

We are committed to building a diverse and inclusive culture, and we are looking for talented individuals to join us. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, or marital status. If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.

Find more opportunities on our Tekla Fabrics page.

You're welcome to mention that you learned about this role through CALIBRE.