Marketing Manager | Deiji Studios — Sydney, NSW, Australia

Marketing Manager – Deiji Studios / Juem

Based in our Byron Bay Head Office, the Marketing Manager is responsible for leading brand and marketing strategy to drive awareness, engagement, and commercial growth.

This role balances creative direction with commercial thinking, ensuring marketing activity supports sales objectives while maintaining a strong, consistent brand presence. Working cross-functionally and with external partners, the Marketing Manager connects brand storytelling, campaign execution, and performance outcomes.

Key Responsibilities

Brand & Campaign Leadership

Lead the planning and delivery of seasonal campaigns, product launches, and brand initiatives
Define campaign strategy, messaging, and creative direction in line with commercial objectives
Ensure brand consistency across all marketing channels and customer touchpoints

Creative Direction & Input

Provide clear creative direction and feedback across campaign assets, content, and executions
Collaborate with designers, creatives, and agencies to deliver high-quality, on-brand outcomes
Contribute light hands-on creative or graphic input when required to support speed and quality

Commercial & E-commerce Focus

Work closely with e-commerce and merchandising teams to support sales, product drops, and promotions
Align marketing activity with trading priorities, seasonal calendars, and inventory considerations
Balance brand building with short- and long-term commercial goals

Performance Marketing Collaboration

Partner with media buyer and performance specialists to align brand campaigns with paid media objectives
Provide creative strategy, messaging frameworks, and asset direction for performance channels
Review performance insights and apply learnings to future campaigns

Content, Social & Partnerships

Oversee content strategy across social, email, and website channels
Lead influencer, creator, and partnership initiatives from a brand and commercial perspective
Stay across fashion, consumer, and platform trends to inform strategy

Reporting & Stakeholder Management

Monitor campaign and brand performance, reporting on outcomes and insights
Manage agencies, freelancers, and external partners
Collaborate closely with internal teams and leadership to align marketing priorities

Skills & Experience

4–7+ years’ experience in marketing, ideally within fashion, lifestyle, or consumer brands
Strong brand and campaign management experience with a commercial mindset
Ability to provide creative direction while staying focused on business outcomes
Solid understanding of digital marketing and e-commerce
Strong stakeholder management, planning, and communication skills
Good visual and creative judgement; design capability

View additional career opportunities on the Deiji Studios page. Please cite Calibre Careers as your referral source.